Lead Attribution Modeling

Understand How Each Channel Is Contributing to Sales

Discover valuable insights to inform your marketing strategies.

Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. For example, using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to if you were not running ads. You can also track how Paid Social is performing compared to Google Adwords and other platforms.  And to gain a better understanding of your audience’s digital journey, you can use cross-device reporting to learn the device your customers engaged with your ads on as well as where they converted.

Google Analytics is the most commonly analytics tool, but we find that most clients are either underusing its most valuable features, or drowning in irrelevant data.  Our data scientists specialize in creation of dashboards and implementation of goal tracking that extracts the most valuable key performance indicators and presents them in easy to understand, yet detailed reports.

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The combination of insights from Facebook Attribution and Google Analytics provides granular understanding of how online marketing effects sales. MiCom Media provides consulting and implementation services for these and other analytics platforms to help you make decisions based on data, not hunches.

Contact us today to learn more.