An intelligently designed website should work and look great no matter what device its viewed on. The proliferation of smart phones, tablets, and the emergence of HD big screen viewing has made responsive web design a crucial consideration when building new websites, as well as a pressing concern for those trying to update older systems. Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids, layouts, images and an intelligent use of CSS media queries.
Creating a consistent brand experience and usable navigation systems that maintain a positive user experience across various platforms offers many challenges. Responsive web design utilizing flexible and device agnostic site architecture makes it easy to create a delightful user experience; no matter what device the customer is using to engage with your content.