I have spent a lot of time working in the small-business space—from starting my own endeavors to working with other entrepreneurs to start theirs—and one of the most valuable lessons I’ve learned is that you have to stay lean. To do so, you need to observe what the big guys are doing.
You can’t afford to do everything they do—you’re on a shoestring budget (and even if you’re not, you should pretend you are), but that’s precisely why you watch them. The big guys are doing all that they are doing because they have the resources to test multiple tactics and measure the results before committing to the ones that gets the best results.
So when you see that the big guys are doing X, most likely they’re doing so because they’ve tested and retested X, and it makes dollars and cents.
Here are four reasons that brands are opting for social sites—and why you might want to follow their lead.
Christian Briggs | Published on September 13, 2012